Employ an Experienced & Qualified Google Ads PPC Management Agency

Your PPC Agency Should Be Costing You Nothing
If they do their job properly, the monthly fees will be more than recovered by the reduced waste in advertising cost on your PPC Campaigns.
Check If Your Google Ads Campaign Is Set Up Properly Wth A Free PPC Audit Today

If set up correctly your PPC Campaign should be giving at least TWICE your ROI - Is Yours ?

We are a Cardiff PPC Agency.
We create, manage, and optimize profitable pay-per-click campaigns for our clients in Adwords, Bing, Facebook, LinkedIn, Twitter, and other online advertising platforms.

Our job is to actively manage your campaigns to provide you with genuine leads or online sales.

There is no point in getting hundreds or thousands of paid visitors to your website if they do not end up in an increased profit for yur business.

Your PPC Campaigns Need Daily Manangement to Achieve Continual Improvement

There is simpy no point in setting up you Google Ads PPC campaign at the start of the month and checking how it performed at the end of the month.

This will result in the majority of your advertising investment being wasted.

Every day we will monitor and adjust your Google Ads PPC Campaign. We will modify the keywords, add new keywords and improve the adverts to get the absolute maximum from your budget.

Active Keyword Management

Manual bid optimizations – Don’t let Google control your bids - we want you not Google to make more money.

Keyword match type selections – Using Broad Matching is like signing a blank cheque.

Keyword refinement/expansion – Every day you will need to add new and negative keywords to avoid wasted expenditure

Full Ad Copy Management

A/B ad/image split testing – You will need to test several ads and designs to see which brings you the best results.

Full use of Ad extensions – Use Ad extensions at all times to increase the effectiveness of your Ads by taking up more space on the Google results page.

Improve your Quality Score which will drastically reduce your cost per click

Continous Tuning

Competitor watching – We use the latest tools to spy on what keywords your competitors are using

Retargeting campaigns – Continually testing and changing your retargeting graphics so that you potential clients don’t get bored and ignore your ads

Full tracking and reporting so you know exactly where your budget has been invested and what results it obtained.

Some FAQs Regarding Our PPC Service

No. We trust ourselves to deliver every month and you can cancel your contract whenever you wish

You do. We create a new account for each client that can be used by them or any other agency

Yes. All we ask is that you do not change anything without discussing it with us first.

PPC is a highly cost-effective advertising method

PPC is a highly cost-effective method of advertising, as with PPC advertising as:

  • You only ever pay when a visitor clicks on your ad
  • You control how much you pay for each click
  • You allocate the budget to your advertising campaigns

But it is absolutely vital that you only pay for website visitors that are going to bring your more business.

Otherwise the investment is wasted.


How can PPC help your business reach a new audience?

Getting your business on the first page of Google using organic search is very competitive and is going to take a long time. With PPC advertising you can have your business in front of your potential customers, at the top of Google search, minutes after launching the campaign

There are many PPC platforms available, but by far the most popular is Google Ads (formerly known as Google AdWords). Google supports the  following types of  advertising campaigns:

  • Paid Search are the text ads at the top of the Google listings when you make search
  • Shopping Ads is similar to Paid Search but will will show a product image and price instead of a text ad
  • Display Ads are the textual or graphical advertisements that appear on publishers websites
  • Remarketing Ads show display ads to people who have already visited your website
  • YouTube shows adverts during videos and on the YouTube search results

As well as Google, Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertising. We will inform you of the service that will bring the best results to your business.

Why choose Optimized Marketing as your PPC agency?

It is getting more and more complex to manage the PPC campaigns themselves as they need constant monitoring and modification to get the best results for your investment

We will manage your PPC campaigns, and explain the results in a format that you will understand

  • We have 10 years PPC experience
  • We focus on delivering leads and sales to your business
  • We offer a tailor-made service to each of our clients with no long-term contracts
  • We offer a free audit of existing campaigns

If your PPC is not providing the results that you need, or if you do not have the in-house capacity or experience to manage your campaigns then we can step in and take over your account.

How we approach PPC?

This is how we approach PPC advertising:

  • To Identify the best way to promote your business online
  • To advertise your products or services only in front of people who want them
  • To convert the customers into leads or sales
  • To look for new opportunities at all times
  • Report thoroughly and comprehensively on your campaigns

Your Return on Investment should be a minimum of 2x – is it?

Landing Page Design

A Cardiff PPC agency will create better results if they are also manage the Landing Pages that the click re-directs to.
We will design and test different landing pages that are linked to your advertising campaigns so that we can determine the best preforming landing pages.
This landing page optimization will help you increase your conversion rates, increase your conversion volume, lower your cost per conversion and reduce your cost per click by improving your quality score in Google Ads

Remember, that there must be a direct association between the keywords, the Ads, and the Landing Page to Improve Your Quality Score which will, in term, lower your cost per click.

Benefits of PPC on SEO

Although your PPC Google Ads with have no direct affect on your organic search engine rankings, you can use one key feature of Google Ads to help improve your SEO results on Google search

Google Ads Keyword Search Terms

Keyword Search Terms must be used on a daily basis to review the search terms that your potential clients used to search for your products and services. As well as providing key insights into the intent of your cliens the Keyword Search Terms will indicate the negative keywords that you must be adding to your Google Ads Campaings to avoid wasted spend.

However, the Keyword Search Terms can also be used to improve your SEO as they identify the actual serach terms that your potential clients are using to search for your products and services.

You can use these keyword ideas to create new pages or amend existing pages on your website and get your website ranking in the organic results as well as paid search.






How to Advertise on Google (30 minutes)

Cardiff PPC Agency

We take the time to learn about your business, enabling us to develop strategies that will align with your Pay Per Click campaign objectives.
We’re a Cardiff PPC Agency management company that does things differently.

If you are new to Google Ads PPC click here for more information

Optimized Marketing are a Googe Ads PPC Management Agency
that will provide you with top level service and support across all of your digital platforms.

Contact an experienced Cardiff Pay Per Click Agency