Full Service Experienced Google Pay Per Click Advertising Agency
What Is the Google Display Network?
The Google Display Network allows Google to display their ads on external third-party websites by giving publishers a cut of the average cost per click while Google vastly increased their user reach.
The Benefits of the Google Display Network
The Disadvantages of the Google Display Network
Although Google try to display your Ads on sites that meet your criteria you are not really in complete control where the ads are displayed and your ads can appear on in-appropriate website .
On the Google Display Network it is much harder to target specific users. You Ads will be shown to people both looking to buy as well people looking up information on a product or service.
Click fraud is when someone is maliciously clicking on your Ads. This could be the webmaster where your ad is displayed (to get more commission), click farms or bots one of your competitors to drive up your costs.
Click Fraud Solution
PPC Protect is a great tool that protects your ads from fraud before it happens. Using its algorithm and large database of blacklisted IP addresses, PPC Protect hides your ads from suspected fraudsters. PPC Protect Will help you get more from your PPC budget.