Whenever we speak to potential clients a popular questions is so you are a Google Ads expert Cardiff so what should we be investing in Google Ads?There are really 2 answers to this question when applying Adwords Management Cardiff.
1. Start with a Test Budget.
When you’re just starting out, you’ll want to contain your costs, because you don’t know what’s going to work.You’re in testing mode. It’s possible that your initial test campaign will be profitable, but you may only break-even, or you may lose a little money. We’ve created a lot of campaigns that were profitable right out of the gate, but you shouldn’t expect this to happen. Instead, your mindset should be that you’re investing in market research.With your initial testing, you’ll gain insights into what ad messages are resonating with your target market, and you’ll also learn what keywords are converting into qualified leads and customers. Plus, you’ll be able to test which messages on your landing pages are working best for converting clicks into leads and customers.
What should your test budget be?
You can roughly calculate your test budget by multiplying the number of keywords you want to test by the cost per click and by a minimum of 100 clicks. As a general rule, you’ll want to get at least 100-200 clicks on a keyword to determine whether it converts for you.
2. Once your campaign is profitable increase the budget
The most successful advertisers don’t cap their budgets. They know that effective advertising is one of the best investments you can possibly make in your business.If you’re investing X into Google Ads and getting Xx2 in return – why would you want to limit the ad spend ?Assuming you want to grow your business, you should want to make that investment as many times as possible.If you want to be the dominant advertiser in your market, you can’t just focus on managing costs — you must focus your energy on maximizing your return on investment (ROI) from advertising.
Focus on Earnings per click, Not Cost per click
Of course, you should always be looking for ways to make your advertising more efficient but if you have the highest EPC in your market, you can outbid your competitors and gain more clicks, more leads, and more customers. That’s how you really win the Google Ads game.
How To Increase My Profits
There are two ways:
- Increase the bids on any keywords that are not occupying first position in Google Ads
- Add new keywords to attract more customers
Generally speaking, once your campaign is profitable, if you double your investment then you will double your profit. Speak with an Adwords Agency Cardiff to maximise your profits.
Google Ads Expert Cardiff
If you are not using a Google Ads Expert Cardiff it is likely that, as well as wasting your advertising budget on bad keywords, you will not be maximising your profit by increasing
, not decreasing, your budget. adwords agency cardiff
Google Adwords Renamed
Google Ads is the new name for Google Adwords Cardiff