To use Google Remarketing you will have to paste the Google Remarketing code (also known as the tag or pixel), which is found in your Google Ads account, into your website. Platforms like WordPress have plugins that make this very easy to do.
Using Google Remarketing, you can show ads to your previous site visitors while they browse the partner sites in the Google Display Network which is about 92% of all Internet users.
Over time, you can set up different campaigns for visitors who have viewed different products or services on your website and just target these specific ads to them.
In reality to get the most out of Google Ads Remarketing you will need to employ the servives of Cardff PPC Remarketing Services Agency to meet your goals.