We help you to get more traffic by using Google Remarketing
What is Google Remarketing?
Google AdWords Remarketing enables websites to show targeted ads to users who have already visited their site.
Past visitors to your website will see these ads while they are browsing the web on a variety of pages that have subscribed to Google AdSense or Google owned pages such as YouTube.
Remarketing can improve your conversion rates and Return on Investment because past site visitors have already expressed an interest in your product or service and are more likely to become customers, fill in a contact form or sign up for your newsletter when on your website.
How Does Google Remarketing Work?
To use Google Remarketing you will have to paste the Google Remarketing code (also known as the tag or pixel), which is found in your Google Ads account, into your website. Platforms like WordPress have plugins that make this very easy to do.
Using Google Remarketing, you can show ads to your previous site visitors while they browse the partner sites in the Google Display Network which is about 92% of all Internet users.
Over time, you can set up different campaigns for visitors who have viewed different products or services on your website and just target these specific ads to them.
In reality to get the most out of Google Ads Remarketing you will need to employ the servives of Cardff PPC Remarketing Services Agency to meet your goals.
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Connect
Google ad remarketing works well because it allows you to keep connected to your target audience for a month after they have left your site.
Trust
By presenting your brand to previous website visitors as they browse the web it gives you good brand exposure, raises trust and increases the chance of a sale.
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Remarketing ads have a much higher click-through rate than typical display ads and their effectiveness increases with more impressions that they get.
Target
It will be possible to achieve even better conversion rates when combing remarketing campaigns with additional targeting methods such as demographics.
How Much Does Google Remarketing Cost?
Google remarketing ads are one of the most cost-effective ways to advertise on-line and are very low on a per-click basis
While search ads usually cost around £2 (depending on the competition) Google Remarketing clicks can cost just a few pence each.
To only show your ads to people who are most likely to convert use Google remarketing in combination with contextual targeting, conversion filtering and frequency capping.
Creating Banner Ads for Google AdWords Remarketing
On Google Remarketing you have the option of creating display ads that incorporate text, images, videos, or rich media.
It is useful to use the Google Display Ad Builder to créate your ads as you can choose from pre-existing templates and customize them from a selection of Google remarketing banner sizes and formats.
Google Ads Remarketing Cardiff
As a top rated provider of Google Ads Remarketing in Cardiff we have the experience and expertise to help you make the most of this service. According to research the use of Google Ads Remarketing , it’s risen by 30% worldwide in the past year.
