Google Ads

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How Much Should I Invest in Google Ads?

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How to Determine Your Google Ads Investment? We get asked at the start of every Google Ads project – How much should be our Google Ads Investment? These are the questions that we need to ask to get to the answer of this question: Which keywords will you be targeting and how much do they cost per click (CPC)? What is the time frame for your test? Do you need… Read More »How Much Should I Invest in Google Ads?
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Does Your Google Ads Account Contain Negative Keywords

Minimise Wasted Spend With Negative Keywords While finding out what are the most profitable keywords for Google Ad Campaigns is vital in succeeding in paid search, it is equally important to identify and eliminate keywords that are not relevant to your business What Are Negative Keywords? Negative keywords are a method of preventing your ad from showing to people who search for website content related to those words. Negative keywords… Read More »Does Your Google Ads Account Contain Negative Keywords
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How To Set Up A Google Ads Campaign

How To Set Up Your First Google Ads Campaign Steps to set up a Google Ads campaign Google Ads is one of the most popular online advertising options as there are 3.5 billion Google searches are made every day. On average, for every £1 spent on Google Ads the return is £2 – so the ROI is very effective. If you want to try setting up your own Google Ads,… Read More »How To Set Up A Google Ads Campaign
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Which Type Of Google Ad To Use ?

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Which Type Of PPC Google Ads Campaign To Use? This page is a summary of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. Brand Search The objective of Brand Search is to capture users who actively search for your brand by name. Recommended for: All companies, regardless of size and industry, will probably make sales when there is… Read More »Which Type Of Google Ad To Use ?
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When To Use Google Ads Remarketing

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When To Use Google Ads Remarketing This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. This article concerns using Google Remarketing. Google Shopping Ads – Not Using Your Brand Objective: Specific advertising for potential buyers who have previously visited your site, browsed a page of a specific category, added items to your cart,… Read More »When To Use Google Ads Remarketing
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Google Shopping Ads – Not Using Your Brand

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When To Use Google Shopping Ads Without Your Brand This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. This article concerns using Google Shopping without branding. Google Shopping Ads – Not Using Your Brand Objective: Capture users who are specifically looking for the types of products you sell, but not necessarily your branded… Read More »Google Shopping Ads – Not Using Your Brand
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Google Shopping Ads Using Brand

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When To Using Branding With Google Shopping Ads This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. This article concerns using Google Shopping with branding. Google Shopping Ads Using Brand Objective: Capture search engines that are specifically buying your products / product categories using your brand keywords. Relevance to the public: High. (They… Read More »Google Shopping Ads Using Brand
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Google Ads Competitor Search

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When To Use Your Competition As the Keywords in Google Ads This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. This article concentrates on using the names of your competition as the key words. Google Ads Competitor Search Objective: Acquire new customers who may not know your brand or product by having them… Read More »Google Ads Competitor Search
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Google Ads Niche Search Without Brand

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When to use Google Ads Niche Search Without a Brand This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. This article discusses Niche Search Without a Brand Niche Search Without a Brand Objective: Acquire new customers from niche markets that match your niche products. Relevance to the public: Medium to high. (The more… Read More »Google Ads Niche Search Without Brand
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Generic search without brand

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When To Use Google Ads Generic Search Without Brand This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance. The first type of campaign is Generic Search Without Brand. Generic Search Without Brand Objective: Generate traffic, and possibly new customers, through advertising aimed at people who can buy your products but are not necessarily… Read More »Generic search without brand