Paid Search Marketing
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns so for your business what is best type of Google Advertising in Cardiff ?
Google Search Network: Find Prospects That Are Ready to Convert
Google Ads Networks Conversion Rates
The average conversion rate in Google Ads across all industries is 3.75% on the search network, compared to just 0.77% on the display network. The biggest reason for the discrepancy? Users on the search network are active.
Users go to Google’s search bar because they’re looking for an immediate, relevant answer to their query.
This is the greatest intrinsic advantage of the search network: the ability to bid on high-intent keywords that put your text ads in front of users who are ready to convert. For many businesses this is the best type of Google Advertising in Cardiff
Google Display Network: Capturing the Passive Searcher
The display network reaches nearly 90% of all consumers online, in more than 100 countries and 30 languages.
The number one benefit of using the display network is the ability to build top-of-funnel brand awareness.
Because searchers on the display network are not actively looking for your product or service, Display gives you the opportunity to generate leads at the awareness stage of your sales funnel.
Therefore, leveraging the display network allows you to significantly open up your prospect pool by increasing brand awareness on a much wider scale for comparatively less money and be best type of Google Advertising in Cardiff to build brand awareness.
Google Ads Remarketing
Tactically, one of the most effective ways to do this is through remarketing. Remarketing allows you to serve ads to users who have visited your site on pages across the web, and thus stay top-of-mind with those users as they, ideally, near closer to the deliberation stage of your funnel. This is often the est type of Google Advertising in Cardiff as the potential customer has already visted your website
Google Shopping: Attract More Qualified Clicks
These are the benefits of Google Shopping
- Reach. Shopping ads appear in Google Search, Google Shopping, and across Google Search Partner sites like YouTube and image search.
- Format. Not only are shopping ads bigger than text ads but they also allow you to leverage enticing image creative to draw in prospects.
- More qualified clicks. Because searchers have the ability to discern unique product information from your shopping ad just by looking at it—
- No keyword management. Shopping has a lot in common with SEO. Google Ads connects directly to your product listings in Merchant Center.
- Better reporting. Shopping allows you to get as granular as you want in your reporting efforts. The Bid Simulator is also a great tool if you’re unsure of whether or not to raise or lower your bid.
This is the est type of Google Advertising in Cardiff if you are selling products on-line.
YouTube: Maximizing Meaningful Impressions with TrueView
Anytime you put effort into creating something, the fear is that it’s not going to be seen. TrueView, YouTube’s default ad format, puts that fear to bed. With TrueView, you only pay when viewers actually watch (for 30 seconds) or interact with your video. That means no wasted spend on impressions that fail to garner real, meaningful interactions.
TrueView comes in two types:
TrueView in-stream. These play before or during your run-of-the-mill YouTube videos. Users are given the choice to skip the ad after five seconds of air time; you still only pay if they click an element in your ad or watch for 30 seconds (or until the end, whichever comes first).
TrueView video discovery. These appear alongside other YouTube videos, in YouTube search pages, or on the various websites on the display network.
Google Advertising in Cardiff
It is best to contact a specialist agency to determine which is the best type of Google Advertising in Cardiff