80% of people who use Google search select websites from the organic results which are displayed below the maps on Google search.
SEO is a lot more cost-effective than PPC
Both SEO and PPC will cost you money. It’s even fair to say that SEO will cost you more at the initial stage. But the trick is that SEO has a long-term value, while PPC only has an immediate effect — as long as you pay you’ll be in search results. It also needs to be established that organic search drives almost 95% of all traffic. To that tune, 70-80% of visitors ignore ads, focusing on the organic results.
Of course, the sum of money you will spend on a PPC campaign highly depends on your industry and competitiveness. You will most probably spend a pretty penny if you want to rank for high-volume keywords with tons of monthly searches. And even within your industry there can be drastic variations in keyword costs and average costs per click.
If you decide to use Google Ads it is vital that you use the search results to define the SEO pages that you create.
3. SEO helps you build your brand
In the real world, they are more likely to search for some products or services related to your business. And of course, you want your website to appear as high in the search results as possible.
The thing is, searchers may not admit it, but they definitely make mental notes of the rankings for their queries. It may seem like a huge prejudice, but the majority of them do associate higher rankings with higher credibility of this or that source, which is kinda the right way to think. That is why SEO is exactly what can help boost your website’s credibility in the eyes of potential consumers.
4. SEO influences almost every aspect of your business
First and foremost, SEO has a massive impact on how your brand is perceived by the audience and your business’ reputation.
Secondly SEO influences purchasing decisions a lot. Therefore, you can definitely expect that your sales and the number of qualified leads will increase without added monetary investments.
Thirdly, increasing your website traffic (with the help of SEO, of course) means that more people can potentially share your content on social networks and spread the word about your business and products.
Fourthly, SEO can eliminate many unnecessary activities like sending emails and cold calling and free you a lot of time.
5. SEO improves your website
Google constantly raises its standards so that only high-quality sites rank on top positions. Using SEO definitely makes you take a close look at your site and enforce its security, user experience, and technical aspects.
By taking care of these things, you can significantly improve your website as well as receive some pleasant side effects in the form of traffic, conversions, and sales.
Google Search Agency in Cardiff
If you would like help from a Google Search Agency in Cardiff please contact us to put your website at the top of the first page rankings