When To Use Google Shopping Ads Without Your Brand
This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance.
This article concerns using Google Shopping without branding.
Google Shopping Ads – Not Using Your Brand
Objective: Capture users who are specifically looking for the types of products you sell, but not necessarily your branded products by name.
Relevance to the public: Low to medium (They are looking for your product categories, not necessarily your products).
Estimated cost per click: Medium (~ £ 0.25 to £ 20.00).
ROI Expectations: Medium (0: 1 to 5: 1).
KPIs: Acquisition of new customers, revenue, traffic.
Scalability: Generally high, but will depend on the number of buyers looking for your products or product categories.
Recommended for: Most companies that sell physical products. However, this type of campaign should not be prioritized over the most profitable types of campaign unless you have specific goals for new customers, growth or maximum revenue.
You can create an independent campaign for Google Shopping without a brand, similar to the above-mentioned brand purchase campaign.
Unbranded shopping campaigns work similarly to unbranded search campaigns. If the budget allows, ecommerce businesses should try these types of campaigns.
If you don’t have any branded products, a normal shopping campaign will be essentially a 100% unbranded campaign.
Ease of implementation: Separating brand traffic and unbranded traffic requires a bit of organization, but once it has been done, you can have separate unbranded shopping campaigns and dedicate a specific budget for each one.
Google Shopping Ads Management Cardiff
If you would like assistance in deciding which type of Google Ads campaign is right for your business contact a specialist in Google Shopping Ads Management Cardiff.