How to rank well in Google in Cardiff Wales

There are many factors to take into account if you want to rank high on How to rank well in Google in Cardiff Wales but some of them are more important than others. What I will outline below are the essential steps that you need to take if you want to get better rankings on the Google search results.

Check the quality of your content

First and foremost, you need to check the quality of your content.

You need to have unique and original content published on your website. This is a must and one of the most important factors for a website’s success.

Copying and republishing content from other websites will not work since content originality is very important for how to rank well in Google in Cardiff Wales.

If you need help then talk to a Content Marketing Service Cardiff

Improve your link profile

To get the attention of Google it is necessary to have mentions (links) from other websites on the web pointing to your website.

If the backlinks are coming from big and trusted websites, they have more value and that can positively influence your Google rankings.

Get your on-page SEO right

Besides getting high quality incoming links, you also need to make sure that your ‘on-page SEO’ is correct.

An SEO Friendly website is a lot more easier for Google to ‘read’ and the more information it can ‘understand’ from a website, the greater are the chances of achieving a good ranking.

Add internal links to your most important pages

Internal links are a very powerful way to tell Google what a page is about, it is good for the user since they can find new pages in the same website and it’s also an incentive for Google to crawl more content from the same website.

Perform a technical SEO Audit

It is highly recommended that you perform a technical SEO audit every six months to ensure that Google can access and index your website without problems.

The most important items to review during the audit include:

  • The index coverage report in Google Search console
  • Your robots.txt file
  • Proper use of canonical URLs
  • Correct use of structured data markup (website and individual pages)
  • HTML and XML Sitemaps
  • Broken links and 404 pages

Improve your page loading time

Although this is part of technical SEO, it should be stressed that a fast loading website can get better Google rankings than a slow loading website.

Make sure that your website is mobile friendly

When it comes to how to rank well in Google in Cardiff Wales, having a mobile friendly website is a must since Google is now ‘punishing’ websites that don’t offer mobile users a good mobile experience

Make your website https

Since 2014 the use of https is a known ranking factor. As stated by Google,  it’s a lightweight signal but still one of the easy things you can do and gain a comparative advantage over a competitor website that does not have SSL enabled on their website.

In addition, since July 2018, the Google Chrome browser marks non-https websites as not secured and this can drive customers and visitors away.

Tell Google about your website

To establish some kind of communication with webmasters, Google created the Google webmaster tools.

Webmaster tools among other things, is a great way to give information to Google about your website and also find out what Google knows about it.

Take advantage of the Social Media Buzz

There are different opinions as to the effect social has on rankings but what is certain is that a successful social media marketing campaign has a lot of advantages to offer to a website that go beyond rankings and it is something you need to use and benefit from.