Instagram Story Ads
Are you running Instagram Stories ads yet? They could be your ticket to boosting brand awareness, gaining more followers, and improving your sales!
Grab the attention of your audience on mobile devices with full-screen Instagram Stories Ads to drive results.
With more than 400 million users every day on Instagram Stories, it is the leading platform for transitory content—those flashing, visually driven posts are fast overtaking the news feed as the social media standard delivery mechanism.
Some key statistics:
- 400 million daily users of Instagram Stories
- 33% of the most viewed stories are produced by brands
- One in five stories gets a direct message from its viewers
Instagram Stories Ads Options
These are the options for creating Instagram Stories Ads:
- Video: Video ads can be up to 15 seconds long and can be created with Facebook’s Creative Hub or Ads Manager. The other option is to design and edit your own ad and upload it to Facebook’s Ad Manager
- Photo: A still image ad will appear for 5 seconds. You can create photo ads with Facebook’s Creative Hub or Ads Manager or you can upload a file with your own design
- Carousel: Carousel ads for Instagram Stories allows you to play up to 3 pieces of content (video and/or photos) within a single ad
Why You Should Start Running an Instagram Story Ad
Instagram Story Ads are the perfect way to reach new audiences and showcase your products and services to an already engaged audience.
Tips when designing your Instagram Stories Ads
- Use Instagram Stories Video Ads as videos hold the viewer’s attention 5 times longer than still images
- Keep your Instagram Stories Ad message short and straight to the point
- Include Your Brand Logo in your Instagram Story Ad
- Keep your brands image in your Instagram Stories Ad
- Sometimes a non-polished Ad works best as they look like a regular post
- Include a Strong Call-to-Action in your Instagram Stories Ad Content
- Think where to place your text your in Instagram Stories Ads
- For longer messages use the carousel Instagram Stories Ad Format
- Include music in your Instagram Stories Ads