Convert More Leads to Sales with a Custon Design Landing Page

What is a landing page?

landing page
A landing page is used to give visitors to your website exactly what they are searching immediately upon entering your website site.
You will need a good landing page design in Cardiff to improve the number of your website visitors who become customers.

Whether you are selling products or services, you do not always want to your website visitor to land on the home page of your website

This is because your potenial customers will then have to navigate to the page that describes what they are looking for which will result in less sales.

Instead you want them to land on the page that is describing the product or service that they are interested in.

When would you use a website landing page?

Landing pages can be used for both PPC (such as Google Ads campaigns) and SEO.

For Google Ads PPC Campaigns it is vital to land on a page that is relevant to the keywords used in the search as this will improve your Google Ads Quality Score which will, in turn, lower your cost per click. All landing pages must include the Google Ads tracking code so that you can evaluate which ads and keywords are converting the best.

SEO landing pages will often contain a lot more content than the corresponding Google Ads landing page as good content is required to appear in the organic search engine results but it is important to still include the landing page principles to encourage more visitors to contact you about your products and services.

Landing page for PPC

What Makes An Effective Landing Page?

We use landing pages for the construction of online forms, surveys, information requests and trial downloads for your website visitors.

We conduct Split Testing with different versions of your landing pages to see which designs improve your visitor retention rate and convert more visitors into leads or customers.
A good landing page should have these characteristics:
  • Excellent written content which includes the query term in the title
  • Has a clear call to action such as fill in a form or call this number
  • Excellent quality images and videos that are relevant to your brand
  • Includes the price of the product or a price range for services
  • Provides a clear call to action
  • Has a clearly visible telephone number
  • The form is concise and easy to complete
  • Include PPC tracking codes

Landing Page Design in Cardiff

Contact our experts on landing page design service in Cardiff if you have questions about landing pages or if you are looking for a search engine optimized website.

Optimized Marketing are a Full Service Internet Marketing Company that will provide you with top level service and support across all of your digital platforms.