How to Find Right Keyword
You will need to find a keyword that has low to medium searches. The best way to do this is to use LSIGraph
After this, check the websites that appear on the first page to see if you can replace those websites easily. If not, select another keyword.
There are a number of techniques that can be combined to dominate the first page on Google:
Make Guest Posts on High Authority Websites
A high domain authority site is a very high quality website that has excellent content and is well respected in the community.
Not all high domain authority websites accept guest posts.
Here are some links that show websites that do. This situation changes all the time and some of the links are out of date:
Guest posts published on high-authority websites have the potential to rank on the first page of Google.
It is not easy to get accepted on these high domain authority websites. You must create high-quality content about your niche and apply to the appropriate sites.
Use the Social Media
Active social media accounts often rank on the first page of Google. To do this you must include your keyword in your social profiles and pages.
There are rules to be followed when creating social media profiles and pages for your chosen keyword.
Here are some important ones:
- Use high-quality images
- Update your social profiles regularly
- Completely fill up your social media profiles and pages
Build and Promote Web 2.0 Sites
Web 2.0 sites are also known as Microsites.
It is important that you also add content to your Web 2.0 sites on a regular basis to get them to rank
Some popular platforms to build Web 2.0 sites are:
The domain names for Microsites are very important. For example, for our business we use seocardiff.wordpress.com, so you will need to use your approraite keyword before the microsite.
Website Blog Promotion
Every website should have an on-site blog.
You should post content on your blog on a weekly basis with SEO optimized articles.
These are some tips when writing your blog
- Use the target keyword in the title of your blog post
- Include the keyword in the first 100 words of your article
- Use the keyword in your sub headings
- Use keyword variations in your content
Write How To Guides
These ‘How To’ guides could be in the form of an eBook but an easier approach, which is really guest posting, is to use a site like WikiHow
Google owns YouTube so you will often see YouTube videos featuring on the first page of Google.
Google is quite choosy on the keywords it selects to show on the search results. Good examples are:
- How To keywords
- Fitness guides
There are many free tools to create videos available but you must remember to optimize it.
Add Business Profiles on Directory Sites
There are several different types of business directory sites:
They can found using Google search.
It is important to use long descriptions which include the target keyword on the Business Directory Websites.
Google Maps Marketing
Google Maps marketing is part of Google My Business.
You can find a guide on how to set up Google My Business here.
Paid Google Ads
Only 20% of Google searchers click on the paid ads.
However, if your potential client sees you Paid Ad it increases the likelihood of then clicking on your organic listing by 36%!
On-line Marketing Agency in Cardiff
We realise that it is difficult to master all these techniques while still running your business so you may want to consider hiring an On-line Marketing Agency in Cardiff to help you dominate the first page of Google in Cardiff.
Optimized Marketing are a full service digital marketing agency in Cardiff that can help you meet your on-line marketing objectives