Onsite and Offsite SEO in Cardiff Wales

Onsite and offsite SEO, otherwise known as on-page and off-page SEO, are the two main components of the search engine optimization (SEO) process. For maximum exposure to the search engine results and for higher rankings, you need to understand the difference between Onsite and Offsite SEO in Cardiff Wales and how to utilize them better.

What is onsite SEO?

Onsite SEO is the process of making your website search engine friendly.

Most important onsite SEO elements

Onsite SEO is not hard to get right. There are a number of things you can check and fix and a few mistakes to avoid to ensure that everything is setup in the way it should be.

The most important on-page SEO elements are:

Your page titles and descriptions – If you are into SEO, you must have read this a million times and this is because it is one of the most important SEO factors.

The page title and description is what the search engines ‘read’ first when crawling a page.

If your titles and descriptions are not optimized in the way search engine crawlers want, you are making their task more difficult and this is not working in your favour.

How do you optimize your titles and descriptions?

The rules are simple:

  • Keep the title close to 60 characters and the description to no more than 150 characters.
  • Avoid keyword stuffing i.e. adding keywords in the titles or descriptions that don’t make sense, but do try to give search engines and users a good idea on what the page is about.

A good approach when optimizing these is to come up with titles and descriptions that are catchy and encourage users to click but at the same time making sure that they are related to what people may search (that is relevant to the content of the page).

Identify which keywords (preferably long tail keywords) are appropriate for your page

Try to include those keywords in your titles while at the same time giving the title a friendlier and

ALT text for images:

If you use images within your text (and you should), you need to make sure that the ALT text has a meaningful value that will give a good indication to search engines about the content of the image and how this is related to your page.

Internal links:

Internal links are very useful because:

  • They enhance the user experience
  • They are ‘safe’ to use
  • They help search engines discover more pages from your website
  • They help you create content that is strongly inter-related
  • They reduce a website’s bounce rate
  • They help you ‘lead’ readers to the most important pages of your website.


The best way to find out if you have an issue with accessibility is to register your website with Google search console and run the ‘Fetch and Render’ option from ‘Fetch as Google’ under ‘Crawl’.

By doing this test, Google will tell you if there is something that prevents them from indexing your website properly.

In addition you can also use the ‘robots.txt’ tester under ‘Crawl’ to make sure that everything is ok.


The importance of high quality, interesting and unique content in the whole SEO process cannot be stressed enough

If you don’t have content that has these characteristics there is no point in dealing with on-page or off page SEO.

What you need to have always in mind when working with websites and digital marketing is that content always has to come first and then everything else.

Other onsite SEO factors:

Besides the above, other SEO factors to consider when doing onsite optimization are:

  • Well formatted URLS (words separated by ‘-’)
  • Proper use of breadcrumbs
  • Use of structured data
  • Website Speed
  • Mobile friendliness
  • Transparency (who wrote the post)
  • Broken links
  • Properly configured 404 pages


If you need any help in Cardiff On Page SEO then please contact us for immediate improvement in results

What is offsite SEO?

Link Building

When a user is typing a query in the search box (of search engines), they have to decide which websites to show in the first positions of the SERPS and the order they will show them.

The algorithms are influenced (either positively or negatively) from links pointing to a website.

If the links are coming from trusted and related websites, they are considered as a ‘vote of trust’ and they can help a website rank higher.

If on the other hand if they are coming from low quality websites, they can lower the rankings of the particular website or even get it into trouble (think Google penalties).

Content marketing can help you publish the right content and good promotion techniques can get your content in front of the right people.

Guest posting on sites that matter and have a high Google trust can give you more benefits than building tens of low quality links.

Social Media Marketing:

Social media marketing is the fastest way to promote your content to people that may show an interest. It’s not always easy to do, you need a plan and you may have to spend some money but it works and it is safe and solid.

If you need any help in a Cardiff Link Building Service then contact us for immediate results.

Onsite and Offsite SEO in Cardiff Wales. Which one do you need?

As explained above you need both Onsite and Offsite SEO in Cardiff Wales. Your first concern is to get your onpage SEO correct so that search engines can understand your content.

Then, once you have enough quality content published on your website you can start thinking about off page SEO and how to get strong natural links from other websites that will further boost your rankings.

Don’t start the other way around. If a website doesn’t have all those characteristics to be considered a great website, then it’s not a good candidate for natural links.

And this is another signal to Google that any links pointing to the site are the result of practices that violate their guideline

For more information how to do Onsite and Offsite SEO in Cardiff Wales