When to use Google Ads Niche Search Without a Brand
This page is a part of a series of articles that discuss which type of Google Ads campaign is the right one in a particular circumstance.
This article discusses Niche Search Without a Brand
Niche Search Without a Brand
Objective: Acquire new customers from niche markets that match your niche products.
Relevance to the public: Medium to high. (The more segment the market has and the better your product is directed to that niche, the more influential you will be for your audience.)
Estimated cost per click: Medium to high (£ 1 to £ 20, depending on the competition and the value of customers / orders for other advertisers).
ROI Expectations: Medium (0: 1 to 5: 1).
KPIs: Acquisition of new customers, revenue, traffic, number of orders.
Scalability: This will depend on the number of users looking for these terms, which have naturally smaller audiences, especially when compared to broader unbranded searches without these niche modifiers.
Recommended for: Brands with a niche product or that target a niche market within a category of unbranded products, such as “vegan deodorant” or “used memorabilia of NFL (National Football League) games.”
Niche search campaigns without branding are generally characterized by less competition than generic unbranded campaigns. This is because they are more specific and, as a result, help you to be more interesting for the intention of the users if your products match what they are looking for.
If your business and your products are suitable for niche marketing, then it is worth exploring this type of campaign. Niche marketing, even outside the context of Google ads, gives brands much easier to get traffic and potentially positive return on investment, because it offers a specific audience that is easier to identify and in the which to focus on
The niche search without brand is generally confused with the generic search without brand. But, for the reasons stated above, it makes sense to segment this traffic into your own campaign and discuss it separately.
If you sell third-party products, you can also apply this type of campaign by bidding on the specific brand keywords associated with them. When you buy these keywords, you can even use these brand names in your advertising campaign, as long as you link directly to a landing page that has those products visible.
Ease of implementation: Like other search campaigns, this type of campaign is not easy to undertake and will require adequate resources for your organization and its monitoring. If you don’t understand the types of keyword matching and how to build and optimize search campaigns, ads and landing pages, we recommend that you hire an expert to do so
Niche Search Without a Brand
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