DO’s: The Best Practices for Improving Your SEO
Frequently Update Your Website
Frequently updated website content offers search engines fresh content and sources of new information for their search requests.
All of the content on your website should be unique and provide high-quality information that your audience is looking for.
One way of providing regular unique content is by using a blog. Focus on creating posts around a keyword topic that is relevant to your industry. These posts can help you increase your organic traffic (blog posts can rank really well) as well as provide Google with high-quality content to offer to searchers.
Have A Great User Experience
Problems with the User Experience could prevent businesses from reaching their potential in the organic search results and can also repress your conversion rate.
If users come to your website and browse through multiple pages, spend time engaging with your content and even come back again, all of these metrics will be taken into consideration within Google’s ranking algorithm.
Focus on Local Search
By undertaking various optimization techniques, such as building citations, verifying your Google My Business page and optimizing your website for geo-focused keywords, you can ensure that your Local SEO will be at the top of its game.
DONT’s: The Best Practices for Improving Your SEO
Don’t Use Spammy Tricks
Whenever a black hat SEO technique becomes more mainstream, Google identifies the cause either manually or through an algorithm. They then update the algorithm to either disavow the technique or simply penalize websites that are trying to utilize it. If you are caught using it, this means you could hurt your rankings.
- Don’t ‘stuff’ keywords into any piece of content on your website. These keywords need to fit naturally into headings and copy on your site. Make sure you are careful when optimizing your pages as you don’t want to receive a penalty from Google.
- Doorway pages – creating low-quality websites solely for a link through to your own site
- Invisible text – using the same color font as the background color
- Duplicate content – copying content from another source or having pages on your website which use the exact same content
Don’t Use Shady Link Building Schemes
Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.
These types of links include:
- Comment spam in Blogs
- Article directory links
- Hidden links (similar to invisible text, using the same color font as the background)
- Buying expiring domains
- Link farms
SEO Company Cardiff
If you need any help in improving your website SEO contact a reputable SEO Company Cardiff.