Your website needs to appear on the first page of Google for your target keywords. These techniques will help you achieve what you are aiming for. If you have any questions contact the best SEO company in Wales.

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Verify your Google My Business profile

The key to local business search is to have EXACTLY the same address and contact details on Google My Business, your website, social media and everywhere else that you list your business

Verification will increase your chances of appearing higher in Google Maps listings and in the local results which appear in a 3-pack listing above the top organic listings and below the paid ads.

Also, your Google My Business details will be shown on the on the right hand side of the Google search results.

After verification, you will receive a postcard with a 6 digit code.

Register your website with Google Search Console.

Google Search Console is a vital tool for your website indexing on Google. It can:

  • View the search queries which people are using to find your site
  • View the average position for keywords which Google thinks you should be ranking for
  • Check the backlinks to your website and ensure there aren’t any bad or spammy links
  • Disavow links that you don’t want to be linked to your site as they may be giving you a bad reputation
  • Ensure that Google is not experiencing any crawl errors with your site
  • Allow you investigate and resubmit pages that are not indexed.

Have well written Meta Titles, Meta Descriptions & URL’s.

Good click through rates are vital to help you get better Google rankings.

We have a full guide here on how to create your meta data but in summary:

  • Accurate, concise descriptions of your page content
  • Ensure that each page has an unique focus key phrase
  • Page titles about 60 characters in length contain the focus keywords
  • Description around 150 characters long and contain the focus keywords
  • Make sure each page of your website has its own, unique title and meta description
  • Ensure that your URLs are structured properly and contain the focus keyword

Use Schema Markup on your website.

Schema Markup helps your website rank better for many kinds of content types including:

  • Local businesses
  • Restaurants
  • TV episodes and ratings
  • Reviews
  • Articles
  • Software
  • Events

Create unique, quality, informative and useful content on your website

This will come initially as a one-page description for each of your products and services and then as a blog that will provide useful information to your customers that will keep them browsing your website.

This content will help your search engine ranking as Google likes fresh content

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To summarize, the best way to build a website for optimum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. If you need assistance contact the best SEO company in Wales.