Many new business start by relying on referrals for new leads. This is probably because the business owners have worked in this line of business for a long time and have a long list of contacts or that they have a lot of friends who say that they are interested in their new business.
This may well be a good start to kick start the new business but, in our experience, this source of leads will quickly run dry.
Here are some reasons why every new business needs to put SEO at the top of their marketing list.
Referrals will search on Google
Even if you are referred to it would make good sense for these referrals to conduct their own research online by searching in Google. If there is no sign of your business on Google then this could well start the alarm bells ringing.
You will be losing business
Despite having good connections, you will not know everyone that is looking for your products and services and the first place that most of these people will look will be Google search.
Getting Good Google rankings takes time
Google tends to trust established websites more than newer websites. You can see this from your Domain Authority. You can check your Domain Authority using this link https://smallseotools.com/domain-authority-checker/
The sooner that you start creating good quality content on your website and building incoming links to your website the faster you will increase your domain authority and you will stop lagging behind your competition.
Even with a good SEO strategy it is likely to take at least 6 months to appear in the search results for your chosen keywords.
Get positioned in the sales cycle
Many of your contacts will already be contracted to other business for the products or services that you offer. The key is to get in front of prospects at the exact time they are looking to make a buying decision. This when you need to appear in the search results.
SEO Service Cardiff
We realise that it is difficult to master SEO while starting a new business so you may want to consider hiring an SEO Service Cardiff to help you dominate the first page of Google in Cardiff.
Optimized Marketing are a SEO agency in Cardiff that can help you meet your on-line marketing objectives