SEO service in Cardiff Wales utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP)

Faster is better

The first thing we’d like to touch on is site speed. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page.Recommendations:
  • Optimized your images
  • Enable browser caching and gzip compression
  • Minimize the number of plugins

Trying to rank for the wrong keywords

If you want to rank in Google you have to make sure that you’re using the right keywords for every page.The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Your site will eventually gain more traffic for all of these keywords combined, than it ever would if you optimized for one main keyword, for which you could never rank page 1 in Google.Use an SEO service in Cardiff Wales to help guide you in selectingthe correct keywords.

Failing to invite people to visit your site

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries.It includes the title of the page and its meta description.
  • The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page.
  • The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain.

Neglecting to write awesome content

It’s important to make sure every page of your site has decent content, at least 300 words. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query.Writing quality content means writing original content. This is also important to avoid duplicate content with other sites. And it means that sites have to stop stuffing keywords into their texts. Your text has to be easy to read for your visitor. Obviously, your visitor doesn’t benefit from a keyword stuffed text, because this decreases the readability.

No call to action for your visitors

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. This is why you need to encourage visitors to click through your site. The best way to do this is to create a call-to-action (CTA), which usually is a button that offers an action to your visitor. This can be, for instance, a ‘buy’ button on a product page, or a ‘sign up’ button for the newsletters.

The future is mobile

In 2018 Google switched to mobile-first indexing. This means that Google looks at the mobile version of your site to decide how high you should rank. So if the desktop version of your site is set up brilliantly, but your mobile site isn’t responsive at all, you have a lot of work to do!A great way to test if your site is – at least – mobile friendly is to use Google’s mobile-friendly test. This gives you an indication if your site is fit for displaying on mobile devices.

SEO service in Cardiff Wales

Use a leading SEO service in Cardiff Wales to ensure that your website avoids the mistakes outlined above