What types of Google Advertising are Available?
There are basically 4 broad types of advertising that Google supports
Paid search is the term used for advertising within the search results listings.These Ads appear at the top of a SERP and at the bottom.Google Search Paid Ads are differentiated from Organic results by a small green ‘Ad’ label on them.
The Google Display Network allows you to advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads. The ads are displayed on websites that have signed up to the Adsence programme.
Remarketing allows you to deposit a cookie on the computers or mobile devices f visitors who visit your website pages. Google will then display ads specifically to those people whenever they visit sites on the Google Display Network.
YouTube is the most popular video platform in the world and can be used by advertisers in a number of ways to advertise their products and services while potential clients are watching videos on YouTube.