When it comes to optimizing website content, there’s typically a lot of talk about the importance of choosing the right keywords and drafting compelling headlines – but the impact of meta descriptions on a website’s on-page SEO too often goes overlooked. How can you use meta descriptions to help you get more business.

What are meta descriptions?

So, what are meta descriptions? They are short, unique snippets that describe a webpage.

A powerful meta descriptions Cardiff leads to a rise in click-through-rates which boosts the SEO ranking of your page. Simply put, they form the first impression of your website, so you rather make it a good one.

Answer questions

Put yourself in a customer’s shoes and think about what they could possibly ask to which your business can pose a solution. Your meta description needs to answer their question and impart value to entice them to click on your website.

While the meta description length has been extended up to 300 characters in order to make them more “descriptive”, it is always safe to stick to 160 characters so that the description does not appear abrupt and incomplete which can be rather frustrating for readers.

Evoke emotion

You need to identify the emotional benefits a customer will attain by considering your brand and leverage it to drive traffic. Use words such as ‘attractive’, ‘enormous’, ‘powerful’, ‘unparalleled’ among others to strike a chord with your readers in just those two to three lines.

Use calls to action

Calls to action (CTAs) are powerful words that one must incorporate in the meta description because they communicate a clear purpose and urge readers to take a step forward.

You should use words like ‘save more’, state an offer or a tangible benefit such as free delivery or a free 30-day trial in the meta description to make better use of this space.

Incorporate keywords

When Google displays search results, the search words are displayed in bold and it helps to have them highlighted in your website’s meta description tag which indicates relevancy and catches the reader’s attention too.

Avoid duplication

Each of the pages of your website are unique so why must they have the same description? If more than one page of your website shares the same description, then they are competing with each other because it means that they are talking about the same thing. This results in Google pushing your website lower down the rank.

Meta Description Summary

If you are offering a services in Cardiff then make sure that your meta descriptions Cardiff have the right content to make people click through to your website.

Website Optimisation Cardiff

If you have any questions that you have about Website Optimisation Cardiff then please ask for a free consultation.

We realise that it is difficult to master all these techniques while still running your business so you may want to consider hiring an On line Marketing Agency in Cardiff to help you to improve your results on Google Search

Optimized Marketing are a full service digital marketing agency in Cardiff that can help you meet your on line marketing objectives